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Blog Rush and Google’s Terms of Service
Some people have wondered: is Blog Rush against the Google AdSense terms of service?
Blog Rush, as I see it, is NOT against Google AdSense’s terms of service.
The Google AdSense blog says:
As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.
Google wants to make sure that site and blog owners aren’t providing people with an incentive (beyond normal interest and curiosity) to click on AdSense links.
Blog Rush Is in the Clear
If you examine each part of the quote above, you can see that Blog Rush does not violate any of the statements made.
No one is paid to click on AdSense ads after they land on a page they found through Blog Rush. Doing so does not result in a reward for visitors.
No one is being paid to surf or autosurf—in money or clicks. Even if you surf your own site for an extra 1000 pages, you’ve only earned impressions. If your article titles suck, no one is going to click them. This will be even more true as cheating is weeded out of the impression system. You can see this even now—the cheaters are generating thousands of extra impressions, but no extra clicks. Click-through rates are simply falling. If someone does click through, it’s because they are truly interested in what you have to say.
Blog Rush is not click exchange—no one is using the system to agree to click each other’s AdSense links.
There is no incentive to view other web sites’ pages.
Because Blog Rush in no way affects visitor behavior in relation to AdSense ads, it does not violate the terms of service. So go ahead and join Blog Rush and see if it increases your blog traffic.
Published by Michael Ebert
on October 31st, 2007
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