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New Sebo Marketing Site
We’ve released a new version of SeboMarketing.com!
Old Site
The old version of SeboMarketing.com had a number of problems with it. Many of these problems fell into “The cobbler’s children have no shoes” category—as Internet marketers, we know better than to make some of the mistakes that were being made, but we’ve been so focused on our clients’ sites that we neglected our own.
Table-based Layout, Invalid HTML
Our site was put together with a dated version of DreamWeaver, and so the layout was based on a series of nested tables and the HTML was awful. The use of CSS was limited, and the code was bloated and full of presentational elements and markup.
Too Little, Stagnant Content
The overall size of the site was less than 30 pages. The content hadn’t been updated to show some of our new clients, any news from Sebo Marketing, or even new copyright dates.
Insufficient Navigation
Perhaps the greatest sin for a site that is meant to have a clear conversion path and to present Sebo Marketing in a good light is the fact that its navigation was confusing and inadequate. It was difficult to find the client bios or case studies that had been placed on the site, and it was nearly impossible to know what part of the site you were on.
New Site
The new version of SeboMarketing.com is much improved over its predecessor. Besides a visual update, we have made the following improvements:
Valid HTML, CSS Layout
Because it’s a new site, there are probably some few mistakes left lurking in the HTML of the site, but overall SeboMarketing.com is now 98% valid. The layout and presentation have been effectively separated with the use of stylesheets. Maintenance and the next visual update to the site should be a breeze.
Updated Content
We updated and added a lot of content. We have all of our clients whose sites we’ve completed listed, and we have case studies to show the success we’ve had since we last updated our site. We’ve also posted some informational articles about different aspects of Internet marketing.
Clear Navigation
The navigation on the site is leaps and bounds better. A more complete list of options is presented, and a highlighting scheme for showing the visitor where they are on the site has been put in place.
Additional Credibility
Finally, since we last updated our site, Sebo Marketing has been recognized as an Adwords Qualified Company by Google. Pay Per Click advertising is an important facet of our service offerings, and being an Adwords Qualified Company strengthens the trust that our clients, both current and potential, can have in us.
In conclusion, we’re happy with our new site, and we’d love to have you come take a look sometime.
