I have recently seen the influence of Google’s Jagger update at work on DiamondLime.com. There were three steps that occurred with my site:

The Jagger Sequence

1. Traffic Changes

   The first thing I noticed was a shift in traffic patterns for my site. I saw a sharp increase in traffic for most of the important keyword phrases relevant to my site (which makes sense, since I have been adding content regularly) and a slight decrease for a few terms (which I have left stagnant).

2. Only Supplemental Results

   It was scary when I typed in site:diamondlime.com one day to find that only 3 of my pages weren’t supplemental results or eliminated altogether—my home page, the Lime Blog, and my business page. I suspected it was only the site command that was inaccurate, though, because my traffic didn’t hiccup. My pages were still being served in Google’s results pages.

3. Updated Listing

   After a week or so of being in supplemental results limbo, my entire site was re-spidered and listed in Google again. My reported page rank has been updated, too.

Weathering the Storm

It looks like DiamondLime.com managed to weather the Jagger Storm intact. The important things, like traffic and being ranked for keyword phrases, survived or even improved. I attribute this success to the fact that I have done my best to build a reputable, white-hat, recommendation-abiding web site.

A curious thing that happened to DiamondLime that isn’t likely to happen to other sites is that the reindexing of my site happened during the 1 hour period it took for me to upgrade my site! Consequently, the titles of my pages were scrambled before I could adjust them after I upgraded Wordpress last weekend. I have missing spaces between post titles and the name of my blog (”» 2006 » JulyThe Lime Blog”). Hopefully it won’t take Google until another major update to reindex my site and correct these goofy page titles.