Microsoft is taking MSN adCenter out of beta, renaming it as Microsoft adCenter, and formally releasing it today.

PPC Party

Hurray! This means there is going to be a PPC party. All the extra ad space will help (temporarily) drive per-click prices down. We have a fresh set of keywords to bid on, and the competition will force Google, Yahoo, and the other smaller players to keep innovating.

Birthday Presents at the PPC Party (New Features)

Microsoft’s adCenter includes some new features that are (potentially) beneficial to advertisers. The most exciting ones, in my mind, are the day-part, geographic, and demographic targeting that Microsoft adCenter offers. These features will allow advertisers to further refine and improve their targeting, hopefully resulting in even better ROIs from PPC campaigns.

Results?

I may have the chance to create and manage a Microsoft adCenter account soon—if I do, I will let you know how well the system works, what kind of results it gets, and how it compares to Google, Yahoo, and Miva. If any of you have experience with MSN or Microsoft adCenter, please leave us a comment!