Google is using shock and awe—their last few moves have been so aggressive and so impressive as to make my earlier vision of Google’s plan seem simple and closed-minded.

Google Base

Google base is a huge new move to capture, index, and present more information. Google is willing to host and organize your information for you—in return, Google gets exclusive content that it can place targeted ads next to.

“Google Base is a place where you can add all types of information that we’ll host and make searchable online. Based on the relevance of your items, they may also be included in the main Google search index and other Google products such as Froogle and Google Local.”
—Google Base Home Page

Google has even said that it doesn’t even know all of the uses that people will come up with for Google Base, but they’ve provided a free, easy-to-use infrastructure to facilitate these uses.

Google Analytics

Google purchased a web analytics solution called Urchin in March of this year. It dropped the price once, and then made Urchin free after renaming it Google Analytics.

What’s it mean? It means that Google has made powerful web analytics accessible to the masses. The tools aren’t quite as powerful as some paid solutions like those from Omniture, but they are worlds better than most free solutions.

The Googlenet

Finally, I read this article about Google’s plans for Internet services: The Googlenet. Google’s official mission, as stated on it’s company overview page, is “to organize the world’s information and make it universally accessible and useful.” In order to fulfill this mission, Google has begun to increase it’s capacity for storing and transferring information.

To read more about what I think about Google’s plans, read my article Google vs. Microsoft. Keep an eye on this company!