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Continuous SEO
I read an article on MarketingProfs.com about how SEO (Search Engine Optimization) needs to be an ongoing effort (Ongoing SEO). They cite three main reasons that you want to monitor your site and make Continuous SEO a priority:
- The Freshness Factor: sites that are updated frequently get ranked better by search engines
- Increasing Value: you can steer your optimization efforts towards those that are proving to be more profitable
- New Business Concerns: business grow and change over time. Your goals will change, and your SEO needs to support your new goals
Why Continuous SEO?
Why does it have to be continuous SEO? Why not simply periodic SEO? Can’t we just check up our rankings every week or month to make sure we’re not slipping?
Periodic updates need to be so frequent that they are, for most intents and purposes, continuous. You need to test and retest. You can always do better. Your competitors aren’t simply checking their rankings weekly. Search engine algorithms change. These are all additional reasons that your efforts need to be consistent.
It’s interesting to note that all of the tips from MarketProfs involve the creation of new content, not poring over old stuff.
I know it’s a lot of work. But you can do it, and it’s worth it. Go forth and optimize!
on February 8th, 2006 at 12:58 am
I don’t know. I’m of the mindset that if you focus on creating regularly updated quality content the ranking will come.
Sure, it’s always a good idea to optimize your site for search engine consumption. For example, making sure you properly title your pages, structure your pages with headings, use descriptive text in hyperlinks, etc…
But to go out of your way and expend vast amounts of resources in order to get Google to push you up in the ranks… I don’t know.
on February 8th, 2006 at 1:18 am
I think that the intention of the article I read was to encourage updating and maintaining the entire site, not to niggle over the details of each page. I should have made that more clear.
So if I were to re-write this post, I would focus more on the consistent effort and site-wide focus that are required, instead of chasing the rankings so much. My earlier post, The Truth About SEO, shows more of my opinion on the matter.
Thanks for reading!